Dr. Laura Duncan
Be Clear Orthodontics
Problem:
Dr Duncan opened her new clinic just before COVID-19 hit. With only one staff member and no referring dental network, she had to rely entirely on a strong digital marketing strategy.
Now:
- Dr Duncan became a Diamond Invisalign® provider in her first year.
- She has 3 full-time staff members.
- She achieved over 180 patient starts despite COVID-19.
How They Got there:
Dr Duncan utilised the digital, community and consultancy services that TIO offers its members. The launch of her successful new practice was achieved through:
- TIO creating and implementing big budget digital marketing campaigns across Facebook, Instagram, and AdWords with campaign specific landing pages.
- TIO designing, building and launching a new, high-converting website.
- Implementing exceptional virtual consultations and patient journey, creating a 100% in-clinic conversion rate.
- Moving to total lead follow-up automation and email marketing to reduce staff time.
- TIO consultants executing TC Training to improve conversions and cross train non-TC clinical staff, due to only having a single staff member.
