Dr. Owen Crotty
Crotty Orthodontics
Problem:
Although Dr Crotty and his team at Crotty Orthodontics were doing marketing, there wasn’t a cohesive and holistic marketing strategy in place. They were ‘firefighting’ rather than being strategic with their resources.
Now:
Crotty Orthodontics has continued to operate throughout COVID-19 due to the implementation of virtual consults and the support of the TIO community and specialist team. Crotty Orthodontics now has:
• An optimised and high performing website
• Seen new starts double or triple each month (during COVID-19).
• Increased leads by 556% in 1 month alone.
• An average lead conversion rate on their website of 23%.
How They Got there:
Part of the appeal of joining TIO for Crotty Orthodontics was having the international support of fellow orthodontists from around the globe. They were excited to be part of a group that excelled in marketing and lead development for Specialist Orthodontists.
TIO worked with Crotty Orthodontics to grow their practice through:
• Launching paid Facebook, Instagram and AdWord campaigns.
• Creating a 12-month marketing strategy & executing the plan.
• Building a new high-converting website.
• Implementing & training on a new marketing system (PRM).
• Implementing lead tracking & prospective client tracking.
• Providing on-demand training resources for all team members.
• Implementing virtual consultations.
The Future:
Crotty Orthodontics has set themselves a 54% growth target this year, which they are on track to achieve three months ahead of forecast.
Crotty Orthodontics will continue to utilise and roll out all the different elements available to them through the marketing system (PRM) TIO introduced into the practice. With the help of TIO and members within The Community, they will continue to adapt to the ever-changing climate to stay ahead of the curve.
