Queensway Orthodontists Case Study

Dr. Guy Deeming

Queensway Orthodontists

Problem:

Dr Deeming was the sole orthodontist at a successful practice with a large patient volume. He was looking for ways to achieve substantial growth with limited clinic and doctor capacity left to capitalise on.

Now:

• He is the largest provider of Invisalign® treatment in the UK.

• He has 5 Locations.

• His team has 8 more Specialist Orthodontists.

• He treats 1500 patients a year.

• His brand is about digital, virtualisation and social media domination.

How They Got there:

Dr Deeming decided to focus with TIO on systems that would both achieve growth and free up capacity, including:

Increasing aligner expertise with the TIO on-demand webinar and our consultant-led clinical training events.
Implementing a lead nurture system and software to automate front desk follow up and email marketing sequences under the guidance of TIO.
Using Dental Monitoring to convert clinic appointments to remote ones.
Implementing Smile Mate for virtual consultations. Dr Deeming now only sees new patients virtually.
Creating a strong social media strategy & advertising campaign with TIO to support influencer growth and the digital brand of the practice.

"The TIO network and services have provided a clear and structured consultancy for all aspects of my private practice. The mentoring is superb, honest and bespoke."

— Dr Guy Deeming

Other case studies

About Queensway Orthodontics

Queensway Orthodontics has grown to have 9 Specialist Orthodontists across 5 practices with a combined 90 years’ experience. They have treated over 15,000 smiles and are the leading specialist provider of Invisalign® treatment in Northern UK.

Dr Deeming is a founding member of TIO in the UK and has fully embraced the TIO programme, learnings and guidance, which is reflected in his continuous growth, expansion and innovation.