Dr. Visram
Braces & Faces Dental Centre
Problem:
Dr Visram purchased her new practice with no website, brand or marketing in place. COVID-19 hit and the UK was placed in lockdown in month 2 of the practice opening.
Now:
- Braces and Faces has a new brand
- The new website is optimised and high-performing.
- They are a Platinum Provider of Invisalign® treatment.
- They increased their private case starts by 100% in the first year.
Despite opening just before a pandemic, Braces & Faces is a thriving Specialist Orthodontist and referral practice. Dr Visram is now supported by a highly motivated and upskilled team and is an engaged member of our valuable TIO community.
How They Got there:
TIO worked with Dr Visram to train her team and build out a tailored marketing strategy. This was achieved through:
• Implementing VTC-only consults.
• Building a new high-converting website.
• Training new staff about the Treatment Coordination process.
• Executing a strong email marketing campaign.
• Creating a lead-nurturing system to maximise the patient centric journey and conversion of every valuable lead.
• Training and upskilling her team with on-demand marketing courses.
• Launching paid Facebook, Instagram and AdWord campaigns.
The Future:
• Braces & Faces is forecasting for 100% growth in Year 2.
• They will be hiring an additional VTC and Therapist.
• They will be utilising visible team goal setting boards, trackers and patient centric protocols.
The TIO team will continue to be an extension of the Braces & Faces team, working on marketing strategies, campaigns and practice efficiencies to accelerate the practice growth.
